even though you have an Agency of Record or internal Marketing department?

Sometime we have to say “no”. We say it to companies wanting coffee shop logos, packaging projects for new trinkets and even Super Bowl ads. No. No. And no. Not that we won’t succeed, but we prefer to practice in our specialty. Like heart surgeons, we excel at one thing: medical and healthcare launches.

We're not here to replace the agency or step on toes internally. Infact we often work alongside your existing team from pre to post-launch to ensure a smooth launch.

We’ll even say no to you when you need to hear it. This is really hard for internal Marketing departments to do; they have an obligation not only to you, but all other departments within the company. Much of their expertise is, of necessity, with a sense of immediacy. They’re good at what they do. Having to deal with the latest PowerPoint or trade show fire will mostly likely take precedence over something that will happen a month or a year from now.

The Agency of Record has their place too. They’re the Dr. Phil of the creative world. Certainly willing to identify your many flaws, but they’re in it for the long haul…and the awards. Here are two critical problems: Your new orthopedic screw technology is competing for the same mental capacity as a higher profile project with more “awardability”. And, if your launch isn’t big enough, it may get relegated to the junior team, who may know of launches, not about them. “Making claims through aggressive messaging works for national B-to-C brands, why wouldn’t it work for you?” (The answer is no.)

The point is this: Medical launch programs need a dedicated team of experienced specialists. We’re not here to replace the agency or step on toes internally. In fact we often work alongside your existing team from pre to post-launch to ensure a smooth launch.

Largely, medical launches are about measured risk. There is an inherent risk with coming up with an idea, getting it through R&D, clinical trials and the FDA. Bringing it to market is no different. Our depth of knowledge and experience in medical and healthcare launches helps lower your risk. Our senior staff has a deep and profound interest in the success of your launch and your patient outcomes.

We’ll help you analyze, measure and manage your marketing risk so you know how and when to say no, too.